Recently, I have been reading a book called Sun Tze’s The Art of War Plus The Art of Marketing by Gary Gagliardi. If you know who is Sun Tze from the chinese history, you will be amazed by his work of art on warfare. Personally, I believe that you can use the tips on warfare on the world of marketing. Therefore, I picked up the book and started reading it as I have a love in marketing too. I have extracted a wonderful portion of text from the book and wished to share it here on my blog for my viewers.

Here’s the extract on The Art of War:

You can be stopped and yet recover the initiative.

You must use your days and months correctly.

If you are defeated, you can recover.

You must use the four seasons correctly.

There are only a few notes in the scale.

Yet you can always rearrange them.

You can never hear every song of victory.

There are only a few basic colors.

Yet you can always mix them.

You can never see all the shades of victory.

There are only a few flavors.

Yet you can always blend them.

You can never taste all the flavors of victory.

You fight with momentum.

There are only a few tpes of surprises and direct actions.

Yet you can always vary the ones you use.

There is no limit to the ways you can win.

Surprise and direct action give birth to each other.

They are like a circle without end.

You can exhaust all their possible combinations.

Here’s the extract on The Art of Marketing:

Yestersday’s failure can become tomorrow’s success.

Time your marketing correctly.

You can make mistakes and still recover.

Use the market’s trends correctly.

There are only a few basic marketing methods.

But you can combine them any number of ways.

You can always find a better way to promote your product.

There are only a few basic human needs.

But every group of customers feels them differently.

You will never exhaust all the types of desire.

Only a few types of value are important to customers.

Yet they can be blended in any number of ways.

You will never discover all the permutations of value.

You win markets with momentum.

Momentum is mixing creativity with proven practices.

You can combine both to make each campaign unique.

There are no limits to the ways you can win markets.

Creativity and proven practices are mutually dependent.

Standards inspire creativity, which inspires new standards.

Using both, you can never run out of good ideas.

Cheers

Javier

P.S Hope you learn something from this extract too.